dc.contributor.author | CHIRIAC, Lilia | |
dc.date.accessioned | 2021-01-19T13:35:40Z | |
dc.date.available | 2021-01-19T13:35:40Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | CHIRIAC, Lilia. Abordarea de marketing în dezvoltarea itinerariilor turistice. In: Problematica patrimoniului arhitectural în Republica Moldova. Evaluarea imobilului conform standardelor internaționale de evaluare : Materialele Seminarului Științific Național organizat în cadrul Proiectului de Stat "Sporirea valorii patrimoniului cultural din Republica Moldova" 11-13 noiembrie, 2020 / coordonatori: Svetlana Albu, Ion Albu. – Chişinău : S. n., 2020 (Tipogr. "MS Logo"), pp. 67-75. ISBN 978-9975-3481-3-3. | en_US |
dc.identifier.isbn | 978-9975-3481-3-3 | |
dc.identifier.uri | http://repository.utm.md/handle/5014/12502 | |
dc.description.abstract | The marketing approach in the development of tourist itineraries is meant to ensure the satisfaction of tourists' needs. When creating competitive, original and attractive tourist itineraries, the motivation of tourists must be taken into account, in order to arouse the curiosity of tourists, to offer the tourist satisfaction, comfort and quality tourist services. Effective marketing policies and strategies ensure competitive advantages for tourist destinations. | en_US |
dc.language.iso | ro | en_US |
dc.publisher | Universitatea Tehnică a Moldovei | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | patrimoniu arhitectural-istoric | en_US |
dc.subject | politici de marketing turistic | en_US |
dc.subject | industrie a turismului | en_US |
dc.title | Abordarea de marketing în dezvoltarea itinerariilor turistice | en_US |
dc.type | Article | en_US |
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