dc.contributor.advisor | ГЕНЧА, Кристина | |
dc.contributor.author | ПОПОВА, Тамара | |
dc.date.accessioned | 2021-09-24T07:44:32Z | |
dc.date.available | 2021-09-24T07:44:32Z | |
dc.date.issued | 2014 | |
dc.identifier.citation | ПОПОВА, Тамара. Анализ влияния цвета в рекламе на восприятие. Cond. şt.: ГЕНЧА, Кристина. In: Conferinţa Tehnico-ştiinţifică a Colaboratorilor, Doctoranzilor şi Studenţilor, Universitatea Tehnică a Moldovei, 15-23 noiembrie, 2013. Chişinău, 2014, vol. 3, pp. 118-119. ISBN 978-9975-45-310-3. ISBN 978-9975-45-312-7 (Vol.3). | en_US |
dc.identifier.isbn | 978-9975-45-310-3 | |
dc.identifier.uri | http://repository.utm.md/handle/5014/17358 | |
dc.description.abstract | The advertising world revolves around the principle of attraction. Whatever the product, in the end, the advertisement should attract the consumer. One of the first things you notice about any advertisement is the colors. In ads that don’t have a multimedia advantage the colors and design are the only things holding the ad together. Colors, therefore, are one of the things that advertising experts study, especially since they can have so many different connotations in different contexts. | en_US |
dc.language.iso | ru | en_US |
dc.publisher | Universitatea Tehnică a Moldovei | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | реклама | en_US |
dc.subject | цвет | en_US |
dc.subject | влияние | en_US |
dc.subject | восприятие | en_US |
dc.subject | цветовые сочетания | en_US |
dc.subject | товары | en_US |
dc.subject | потребитель | en_US |
dc.title | Анализ влияния цвета в рекламе на восприятие | en_US |
dc.type | Article | en_US |
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