Structural and semantic transformation of printed products: using of detachment method

Abstract

In the study we reveal the essence of printed products design with the using of detachable elements, such as cut and perforated, post-it notes and stickers. We show that detachment method provides structural and semantic transformation of the message image and involves people to interaction. We emphasize on the strategic ways for the efficiency increasing of detachable printed production due to the created classification and analysis of the methods of dynamical image formation.