Promoting moldavian wines on international markets and development of a national brand

dc.contributor.author	LUCA, Daniela
dc.contributor.author	CRUCERESCU, Cornelia
dc.date.accessioned	2019-11-07T13:12:39Z
dc.date.available	2019-11-07T13:12:39Z
dc.date.issued	2012
dc.identifier.citation	LUCA, Daniela, CRUCERESCU, Cornelia. Promoting moldavian wines on international markets and development of a national brand. In: Modern technologies, in the food industry–2012: proc. of the intern. conf., November 1–3, 2012. Chişinău, 2012, vol. 2, pp. 385-389. ISBN 978-9975-80-645-6.	en_US
dc.identifier.isbn	978-9975-80-645-6
dc.identifier.uri	http://repository.utm.md/handle/5014/6353
dc.description.abstract	Moldovan wine industry has a long history, however it is currently in a very difficult position. In order to comply with the international standards several steps must be undertaken, starting from manufacturing process and ending with the marketing strategy. In the article below we would outline some of the major problems of the wine sector, as well as offer solutions for properly branding moldovan wines in order to gain substantial shares of international markets.	en_US
dc.language.iso	en	en_US
dc.publisher	Tehnica UTM	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	wine industry	en_US
dc.subject	marketing strategy	en_US
dc.subject	branding	en_US
dc.title	Promoting moldavian wines on international markets and development of a national brand	en_US
dc.type	Article	en_US