dc.contributor.author | CHIRIAC, Lilia | |
dc.contributor.author | CHILDESCU, Valentina | |
dc.date.accessioned | 2019-03-21T10:44:47Z | |
dc.date.available | 2019-03-21T10:44:47Z | |
dc.date.issued | 2016 | |
dc.identifier.citation | CHIRIAC, Lilia, CHILDESCU, Valentina. Poziționarea - instrument generic al marketingului strategic. [Resursă electronică]. In: Conferința Tehnico-Științifică a Colaboratorilor, Doctoranzilor și Studenților, Universitatea Tehnică a Moldovei, 26-28 noiembrie, 2015. Chișinău, 2016, vol. 2, pp. 464-465. ISBN 978-9975-45-440-7. ISBN 978-9975-45-442-1 (Vol.2). | en_US |
dc.identifier.issn | 978-9975-45-543-5 | |
dc.identifier.uri | http://repository.utm.md/handle/5014/1185 | |
dc.description | Resursă electronică | en_US |
dc.description.abstract | Positioning is ne of the most effective marketing instruments used to retain and attract new customers. Ensemble ways of positioning offers to company an effective development of economic activity, due to firm strategies that have the mission to remain in the consumer's mind. | en_US |
dc.language.iso | ro | en_US |
dc.publisher | Tehnica UTM | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | poziționare | en_US |
dc.subject | produs | en_US |
dc.subject | piață | en_US |
dc.subject | strategii de poziționare | en_US |
dc.subject | strategii de marketing | en_US |
dc.title | Poziționarea - instrument generic al marketingului strategic | en_US |
dc.type | Article | en_US |
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