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Poziționarea - instrument generic al marketingului strategic

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dc.contributor.author CHIRIAC, Lilia
dc.contributor.author CHILDESCU, Valentina
dc.date.accessioned 2019-03-21T10:44:47Z
dc.date.available 2019-03-21T10:44:47Z
dc.date.issued 2016
dc.identifier.citation CHIRIAC, Lilia, CHILDESCU, Valentina. Poziționarea - instrument generic al marketingului strategic. [Resursă electronică]. In: Conferința Tehnico-Științifică a Colaboratorilor, Doctoranzilor și Studenților, Universitatea Tehnică a Moldovei, 26-28 noiembrie, 2015. Chișinău, 2016, vol. 2, pp. 464-465. ISBN 978-9975-45-440-7. ISBN 978-9975-45-442-1 (Vol.2). en_US
dc.identifier.issn 978-9975-45-543-5
dc.identifier.uri http://repository.utm.md/handle/5014/1185
dc.description Resursă electronică en_US
dc.description.abstract Positioning is ne of the most effective marketing instruments used to retain and attract new customers. Ensemble ways of positioning offers to company an effective development of economic activity, due to firm strategies that have the mission to remain in the consumer's mind. en_US
dc.language.iso ro en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject poziționare en_US
dc.subject produs en_US
dc.subject piață en_US
dc.subject strategii de poziționare en_US
dc.subject strategii de marketing en_US
dc.title Poziționarea - instrument generic al marketingului strategic en_US
dc.type Article en_US


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