Abordarea de marketing în dezvoltarea itinerariilor turistice

Abstract

The marketing approach in the development of tourist itineraries is meant to ensure the satisfaction of tourists' needs. When creating competitive, original and attractive tourist itineraries, the motivation of tourists must be taken into account, in order to arouse the curiosity of tourists, to offer the tourist satisfaction, comfort and quality tourist services. Effective marketing policies and strategies ensure competitive advantages for tourist destinations.