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Abordarea de marketing în dezvoltarea itinerariilor turistice

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dc.contributor.author CHIRIAC, Lilia
dc.date.accessioned 2021-01-19T13:35:40Z
dc.date.available 2021-01-19T13:35:40Z
dc.date.issued 2020
dc.identifier.citation CHIRIAC, Lilia. Abordarea de marketing în dezvoltarea itinerariilor turistice. In: Problematica patrimoniului arhitectural în Republica Moldova. Evaluarea imobilului conform standardelor internaționale de evaluare : Materialele Seminarului Științific Național organizat în cadrul Proiectului de Stat "Sporirea valorii patrimoniului cultural din Republica Moldova" 11-13 noiembrie, 2020 / coordonatori: Svetlana Albu, Ion Albu. – Chişinău : S. n., 2020 (Tipogr. "MS Logo"), pp. 67-75. ISBN 978-9975-3481-3-3. en_US
dc.identifier.isbn 978-9975-3481-3-3
dc.identifier.uri http://repository.utm.md/handle/5014/12502
dc.description.abstract The marketing approach in the development of tourist itineraries is meant to ensure the satisfaction of tourists' needs. When creating competitive, original and attractive tourist itineraries, the motivation of tourists must be taken into account, in order to arouse the curiosity of tourists, to offer the tourist satisfaction, comfort and quality tourist services. Effective marketing policies and strategies ensure competitive advantages for tourist destinations. en_US
dc.language.iso ro en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject patrimoniu arhitectural-istoric en_US
dc.subject politici de marketing turistic en_US
dc.subject industrie a turismului en_US
dc.title Abordarea de marketing în dezvoltarea itinerariilor turistice en_US
dc.type Article en_US


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