Abstract:
The paper presents result of the graphic elements study of the corporate identity of the
company’s chemical materials. It is determined that the company, including those which are
engaged in the sale and supply of chemical products for various industries, is highly-demanded in
the market. Development of the improved design-project variant for printed products during
corporate identity presentation of the company is principal for the company’s success. The
features of printed products with a pronounced corporate identity were investigated.