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Green Marketing – challenges and opportunities

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dc.contributor.author OGLINDA, Elvira
dc.date.accessioned 2021-07-05T08:01:45Z
dc.date.available 2021-07-05T08:01:45Z
dc.date.issued 2021
dc.identifier.citation OGLINDA, Elvira. Green Marketing – challenges and opportunities. In: Conferinţa Tehnico-Ştiinţifică a Studenţilor, Masteranzilor şi Doctoranzilor, Universitatea Tehnică a Moldovei, 23-25 martie, 2021. Chişinău, 2021, vol. 2, pp. 706-709. ISBN 978-9975-45-699-9. en_US
dc.identifier.isbn 978-9975-45-699-9
dc.identifier.uri http://repository.utm.md/handle/5014/16517
dc.description.abstract The article offers an overview on Green Marketing influence on the behavior of consumers in buying and choosing eco-products and efforts of businesses in designing and distributing products that will not harm the environment. Therefore, the main objective of ecomarketing is to promote its benefits and conveniences for the future generations and to improve awareness about green products and their effectiveness. Also, the following research reveals some issues and problems regarding the concept of environmental marketing in the view of the society and in terms of available resources. en_US
dc.language.iso en en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject eco-marketing en_US
dc.subject green products en_US
dc.subject consumers en_US
dc.subject eco-friendly en_US
dc.subject environment en_US
dc.subject awareness en_US
dc.title Green Marketing – challenges and opportunities en_US
dc.type Article en_US


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