Mixul de marketing în construcţii

Abstract

Changing economic conditions, changes and methods of construction company executives assembly because the forms of ownership, market infrastructure development, increased competition and changing economic ties. Economic and social changes announced new requirements in enterprise operation activities should be directed towards improving the quality of construction products, compliance with contractual requirements and ensure their profitability, management of human and financial potential of the company and the region in which the execution of works . The result of these activities largely depends on the state enterprise marketing mix.