Анализ влияния цвета в рекламе на восприятие

Abstract

The advertising world revolves around the principle of attraction. Whatever the product, in the end, the advertisement should attract the consumer. One of the first things you notice about any advertisement is the colors. In ads that don’t have a multimedia advantage the colors and design are the only things holding the ad together. Colors, therefore, are one of the things that advertising experts study, especially since they can have so many different connotations in different contexts.