Анализ влияния цвета в рекламе на восприятие

ПОПОВА, Тамара

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dc.contributor.advisor	ГЕНЧА, Кристина
dc.contributor.author	ПОПОВА, Тамара
dc.date.accessioned	2021-09-24T07:44:32Z
dc.date.available	2021-09-24T07:44:32Z
dc.date.issued	2014
dc.identifier.citation	ПОПОВА, Тамара. Анализ влияния цвета в рекламе на восприятие. Cond. şt.: ГЕНЧА, Кристина. In: Conferinţa Tehnico-ştiinţifică a Colaboratorilor, Doctoranzilor şi Studenţilor, Universitatea Tehnică a Moldovei, 15-23 noiembrie, 2013. Chişinău, 2014, vol. 3, pp. 118-119. ISBN 978-9975-45-310-3. ISBN 978-9975-45-312-7 (Vol.3).	en_US
dc.identifier.isbn	978-9975-45-310-3
dc.identifier.uri	http://repository.utm.md/handle/5014/17358
dc.description.abstract	The advertising world revolves around the principle of attraction. Whatever the product, in the end, the advertisement should attract the consumer. One of the first things you notice about any advertisement is the colors. In ads that don’t have a multimedia advantage the colors and design are the only things holding the ad together. Colors, therefore, are one of the things that advertising experts study, especially since they can have so many different connotations in different contexts.	en_US
dc.language.iso	ru	en_US
dc.publisher	Universitatea Tehnică a Moldovei	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	реклама	en_US
dc.subject	цвет	en_US
dc.subject	влияние	en_US
dc.subject	восприятие	en_US
dc.subject	цветовые сочетания	en_US
dc.subject	товары	en_US
dc.subject	потребитель	en_US
dc.title	Анализ влияния цвета в рекламе на восприятие	en_US
dc.type	Article	en_US