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Анализ влияния цвета в рекламе на восприятие

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dc.contributor.advisor ГЕНЧА, Кристина
dc.contributor.author ПОПОВА, Тамара
dc.date.accessioned 2021-09-24T07:44:32Z
dc.date.available 2021-09-24T07:44:32Z
dc.date.issued 2014
dc.identifier.citation ПОПОВА, Тамара. Анализ влияния цвета в рекламе на восприятие. Cond. şt.: ГЕНЧА, Кристина. In: Conferinţa Tehnico-ştiinţifică a Colaboratorilor, Doctoranzilor şi Studenţilor, Universitatea Tehnică a Moldovei, 15-23 noiembrie, 2013. Chişinău, 2014, vol. 3, pp. 118-119. ISBN 978-9975-45-310-3. ISBN 978-9975-45-312-7 (Vol.3). en_US
dc.identifier.isbn 978-9975-45-310-3
dc.identifier.uri http://repository.utm.md/handle/5014/17358
dc.description.abstract The advertising world revolves around the principle of attraction. Whatever the product, in the end, the advertisement should attract the consumer. One of the first things you notice about any advertisement is the colors. In ads that don’t have a multimedia advantage the colors and design are the only things holding the ad together. Colors, therefore, are one of the things that advertising experts study, especially since they can have so many different connotations in different contexts. en_US
dc.language.iso ru en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject реклама en_US
dc.subject цвет en_US
dc.subject влияние en_US
dc.subject восприятие en_US
dc.subject цветовые сочетания en_US
dc.subject товары en_US
dc.subject потребитель en_US
dc.title Анализ влияния цвета в рекламе на восприятие en_US
dc.type Article en_US


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