DSpace Repository

The benefits of sustainable marketing for the sustainable development of a business

Show simple item record

dc.contributor.author ANTOCI, Natalia
dc.date.accessioned 2021-10-07T11:26:51Z
dc.date.available 2021-10-07T11:26:51Z
dc.date.issued 2020
dc.identifier.citation ANTOCI, Natalia. The benefits of sustainable marketing for the sustainable development of a business. In: Сompetitiveness and sustainable development. Book of abstracts: proc. of the 2nd Economic International Conference, November 20th, 2020. Chișinău, Tehnica-UTM, 2020, p. 19. ISBN 978-9975-45-652-4. en_US
dc.identifier.isbn 978-9975-45-652-4
dc.identifier.uri http://repository.utm.md/handle/5014/17622
dc.description Abstract. en_US
dc.description.abstract Traditional marketing management refers to the planning, organization, implementation and control of marketing resources and programs to meet the desires and needs of consumers, in order to achieve organizational objectives. Sustainable marketing has penetrated deeply into the business plans of all entities, from micro, called and local to corporations pursued in close by whimsical customers eager to partner with a brand that will make a difference in society. en_US
dc.language.iso en en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject sustainable marketing en_US
dc.subject planning en_US
dc.subject marketing programs en_US
dc.title The benefits of sustainable marketing for the sustainable development of a business en_US
dc.type Article en_US


Files in this item

The following license files are associated with this item:

This item appears in the following Collection(s)

Show simple item record

Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

Search DSpace


Advanced Search

Browse

My Account