DSpace Repository

Elaboration of the organizational communication strategy of the Public Institution „Teleradio-Moldova" Company

Show simple item record

dc.contributor.author MUNTEANU, Tatiana
dc.date.accessioned 2021-12-10T14:56:18Z
dc.date.available 2021-12-10T14:56:18Z
dc.date.issued 2021
dc.identifier.citation MUNTEANU, Tatiana. Elaboration of the organizational communication strategy of the Public Institution „Teleradio-Moldova" Company. In: Сompetitiveness and sustainable development in the context of European integration. The 3rd Economic International Conference "Competitiveness and sustainable development in the context of European integration", online, 4th-5th November 2021. Chișinău, Tehnica-UTM, 2021, p. 85-90. ISBN 978-9975-45-739-2. en_US
dc.identifier.isbn 978-9975-45-739-2
dc.identifier.uri http://repository.utm.md/handle/5014/18377
dc.description.abstract The strategy of organizational communication includes all the methods of communication available to a company, in all its directions. It is to be carried out within the communication department, but requires the collaboration of all the other departments. The company is reaching out to a wide audience. This does not mean „selling” its products or brands, but promoting the organization both for its employees (internal communication) and for all economic, social and political agents (external communication). The strategy of communication in an organization is global, within it being found every type of communication. However, its elaboration must take into account, first of all, the realities of the external environment, the organizational system, the tasks and the objectives of the company. This article provides a contextual analysis that allows to identify the main needs in terms of organizational communication of the national public media service provider „Teleradio-Moldova". Consequently, a number of objectives are defined for external and internal communication. A series of actions are also proposed that would contribute to the realization of the corporate preparation for the successful implementation of the communication strategy. en_US
dc.language.iso ro en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject strategie en_US
dc.subject plan de acțiuni en_US
dc.subject industrie media en_US
dc.subject cultură corporativă en_US
dc.title Elaboration of the organizational communication strategy of the Public Institution „Teleradio-Moldova" Company en_US
dc.title.alternative Premisele implementării strategiei de comunicare organizațională la Instituția Publică Compania „Teleradio-Moldova” en_US
dc.type Article en_US


Files in this item

The following license files are associated with this item:

This item appears in the following Collection(s)

Show simple item record

Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

Search DSpace


Advanced Search

Browse

My Account