dc.contributor.author | CHIRIAC, Lilia | |
dc.contributor.author | GRUNZU, Tatiana | |
dc.date.accessioned | 2021-12-11T13:22:59Z | |
dc.date.available | 2021-12-11T13:22:59Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | CHIRIAC, Lilia, GRUNZU, Tatiana. Turismul cultural ca formă de valorificare a patrimoniului cultural. In: Сompetitiveness and sustainable development in the context of European integration. The 3rd Economic International Conference "Competitiveness and sustainable development in the context of European integration", online, 4th-5th November 2021. Chișinău, Tehnica-UTM, 2021, p. 212-215. ISBN 978-9975-45-739-2. | en_US |
dc.identifier.isbn | 978-9975-45-739-2 | |
dc.identifier.uri | http://repository.utm.md/handle/5014/18401 | |
dc.description.abstract | Turismul cultural este o formă a turismului, care abordează obiectivele culturale din zonele urbane și rurale a unei regiuni sau țări. Turismul cultural implică mișcarea oamenilor/turiştilor către atracțiile culturale şi vizează asimilarea informaţiilor şi experienţelor culturale. Pentru dezvoltarea turismului cultural se recomandă identificarea şi includerea patrimoniului cultural în itinerarii turistice, elaborarea şi implementarea strategiilor de marketing corelate cu specificul segmentelor-ţintă, activitate posibil de realizat prin intermediul principiilor şi metodelor de marketing. Articolul a fost realizat în cadrul proiectului de cercetare nr. 20.80009.0807.34 „Sporirea valorii patrimoniului cultural din Republica Moldova”. | en_US |
dc.description.abstract | Cultural tourism is a form of tourism, which addresses cultural objectives in urban and rural areas of a region or country. Cultural tourism involves the movement of people/tourists to cultural attractions and aims to assimilate cultural information and experiences. For the development of cultural tourism it is recommended to identify and include cultural heritage in tourist itineraries, to develop and implement marketing strategies related to the specific target segments, which can be achieved through marketing principles and methods. The article was produced within the framework of the research project no. 20.80009.0807.34 "Enhancing the value of cultural heritage in the Republic of Moldova". | en_US |
dc.language.iso | ro | en_US |
dc.publisher | Universitatea Tehnică a Moldovei | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | turism cultural | en_US |
dc.subject | patrimoniul cultural | en_US |
dc.subject | marketing | en_US |
dc.subject | cultural tourism | en_US |
dc.subject | cultural heritage | en_US |
dc.subject | marketing | en_US |
dc.title | Turismul cultural ca formă de valorificare a patrimoniului cultural | en_US |
dc.title.alternative | Cultural tourism as a form of cultural heritage valorisation | en_US |
dc.type | Article | en_US |
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