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Marketing in the 21st century

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dc.contributor.author BUDAC, Irina
dc.date.accessioned 2021-12-11T13:29:39Z
dc.date.available 2021-12-11T13:29:39Z
dc.date.issued 2021
dc.identifier.citation BUDAC, Irina. Marketing in the 21st century. In: Сompetitiveness and sustainable development in the context of European integration. The 3rd Economic International Conference "Competitiveness and sustainable development in the context of European integration", online, 4th-5th November 2021. Chișinău, Tehnica-UTM, 2021, p. 216-220. ISBN 978-9975-45-739-2. en_US
dc.identifier.isbn 978-9975-45-739-2
dc.identifier.uri http://repository.utm.md/handle/5014/18402
dc.description.abstract Marketing in the 21st century involves the need for clear strategies in order to reach and engage target markets in an ever evolving landscape. In this paper, personalized marketing, technological shifts, new consumer trends, globalization, and pricing strategies are analyzed in order to shed more light on some of the challenges companies face in establishing and sustaining strong brands. The growing trends of personalized marketing, internet and mobile technology usage, and the viewing of target markets as existing in cross-border circumstances all comprise the reality of marketing in the postmodern world. The landscape for marketers is ever more complex because while technology is of great assistance to them, technological advances have also created threats to traditional brands. Consequently, building strong and sustaining brands is a challenge today particularly for companies that face heavy competition from private labels. en_US
dc.language.iso en en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject marketing en_US
dc.subject organisation en_US
dc.subject technology en_US
dc.subject information en_US
dc.subject advertising en_US
dc.subject branding en_US
dc.subject analysis en_US
dc.title Marketing in the 21st century en_US
dc.type Article en_US


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