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Impactul marketingului relațional în sporirea eficienței întreprinderii

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dc.contributor.author CHILDESCU, Valentina
dc.date.accessioned 2021-12-13T10:46:08Z
dc.date.available 2021-12-13T10:46:08Z
dc.date.issued 2016
dc.identifier.citation CHILDESCU, Valentina. Impactul marketingului relațional în sporirea eficienței întreprinderii. In: Inovaţia: factor al dezvoltării social-economice: mat. conf. naț. 3 martie 2016, Cahul, Republica Moldova, 2016, pp. 106-110. ISBN 978-9975-88-012-1. en_US
dc.identifier.isbn 978-9975-88-012-1
dc.identifier.uri http://repository.utm.md/handle/5014/18409
dc.description.abstract The interrelation between the firm and the client plays an important role in providing marketing performance, ensuring enterprise competitiveness as for a medium as well as for the long term. Thus, in the last 30 years a new emphasis on the marketing activity of economic entities has been shaped, namely the relationship marketing. In this article we intend to present the content and the principles of relationship marketing that once applied can contribute to mutual benefits for both producers and consumers. en_US
dc.language.iso ro en_US
dc.publisher Universitatea de Stat „Bogdan Petriceicu Hasdeu“, Cahul en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject marketing relațional en_US
dc.subject marketing en_US
dc.title Impactul marketingului relațional în sporirea eficienței întreprinderii en_US
dc.type Article en_US


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