Communication with typographic products through satire and humor

Abstract

Humor and satire are formidable tools in capturing interest in various printing products and promoting them: advertising products, book editions, leaflets, labels, packaging, etc. in correlation with their predestination. The humorous approach to the graphic solution of typographic products can be diversified using various style figures and techniques: allegory, metaphor, zoomorphy, exaggeration of human physical features, anachronism, etc. In order to identify their effectiveness, a case study was conducted.