Fidelizarea şi loializarea clienţilor – componentă strategică de dezvoltare a afacerii

Abstract

Customer fidelity and loyalty exerts a strong influence on the success of the economic entity, its revenue, image, and last but not least, customer retention and loyalty depend on its existence in the future. The implementation of customer fidelity and loyalty programs allows the economic entity to strengthen its position in relation to competition. This goal can be achieved by deeply studying consumer behavior both in scientific and applicative terms.