Marketingul inovaţional – sursă a avantajului competitiv

Abstract

Inovational marketing it's a new approach of classic marketing and involves implementing of inovational tehnology in enterprise activity. The basic principes of inovational marketing are: complet research of market, demand, preferences of consumer innovators, adjustment of supply innovative product to market requirements; impact on market and demand in producer's benifit of inovational produces.