Marketingul inovaţional – sursă a avantajului competitiv

CHIRIAC, Lilia

dc.contributor.author	CHIRIAC, Lilia
dc.date.accessioned	2022-03-14T07:46:46Z
dc.date.available	2022-03-14T07:46:46Z
dc.date.issued	2016
dc.identifier.citation	CHIRIAC, Lilia. Marketingul inovaţional – sursă a avantajului competitive. In: Revista de studii interdisciplinare „C. Stere”, 2016, N. 3-4(11-12), pp. 133-140. ISSN 2457-5550.	en_US
dc.identifier.issn	2457-5550
dc.identifier.uri	http://repository.utm.md/handle/5014/19618
dc.description.abstract	Inovational marketing it's a new approach of classic marketing and involves implementing of inovational tehnology in enterprise activity. The basic principes of inovational marketing are: complet research of market, demand, preferences of consumer innovators, adjustment of supply innovative product to market requirements; impact on market and demand in producer's benifit of inovational produces.	en_US
dc.language.iso	ro	en_US
dc.publisher	Universitatea de Studii Politice şi Economice Europene „Constantin Stere”	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	innovational marketing	en_US
dc.subject	innovations	en_US
dc.subject	marketing mix	en_US
dc.subject	inovaţii	en_US
dc.subject	маркетинг	en_US
dc.subject	инновационный маркетинг	en_US
dc.subject	инновации	en_US
dc.subject	marketingul inovaţional	en_US
dc.title	Marketingul inovaţional – sursă a avantajului competitiv	en_US
dc.title.alternative	Innovational marketing - source of competitive advantage	en_US
dc.title.alternative	Инновационный маркетинг- источник конкурентных преимуществ	en_US
dc.type	Article	en_US