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Marketingul inovaţional – sursă a avantajului competitiv

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dc.contributor.author CHIRIAC, Lilia
dc.date.accessioned 2022-03-14T07:46:46Z
dc.date.available 2022-03-14T07:46:46Z
dc.date.issued 2016
dc.identifier.citation CHIRIAC, Lilia. Marketingul inovaţional – sursă a avantajului competitive. In: Revista de studii interdisciplinare „C. Stere”, 2016, N. 3-4(11-12), pp. 133-140. ISSN 2457-5550. en_US
dc.identifier.issn 2457-5550
dc.identifier.uri http://repository.utm.md/handle/5014/19618
dc.description.abstract Inovational marketing it's a new approach of classic marketing and involves implementing of inovational tehnology in enterprise activity. The basic principes of inovational marketing are: complet research of market, demand, preferences of consumer innovators, adjustment of supply innovative product to market requirements; impact on market and demand in producer's benifit of inovational produces. en_US
dc.language.iso ro en_US
dc.publisher Universitatea de Studii Politice şi Economice Europene „Constantin Stere” en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject innovational marketing en_US
dc.subject innovations en_US
dc.subject marketing mix en_US
dc.subject inovaţii en_US
dc.subject маркетинг en_US
dc.subject инновационный маркетинг en_US
dc.subject инновации en_US
dc.subject marketingul inovaţional en_US
dc.title Marketingul inovaţional – sursă a avantajului competitiv en_US
dc.title.alternative Innovational marketing - source of competitive advantage en_US
dc.title.alternative Инновационный маркетинг- источник конкурентных преимуществ en_US
dc.type Article en_US


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