Scopul principal al lucrării date este de a analiza conceptul de competitivitate şi metodele de evaluare a acesteia, de a determina nivelul de competitivitate a întreprinderii studiate și de a propune strategii spre aplicare pentru a creşte nivelul de competitivitate a întreprinderii analizate.
The main purpose of this paper is to analyze the concept of competitiveness and its evaluation methods, to determine the level of competitiveness of the studied enterprise and to propose strategies for application to increase the level of competitiveness of the analyzed enterprise.