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Comparative study on country brands promotion policies of Central and Eastern Europe

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dc.contributor.author FURDUI, Veronica
dc.date.accessioned 2022-12-20T12:57:34Z
dc.date.available 2022-12-20T12:57:34Z
dc.date.issued 2022
dc.identifier.citation FURDUI, Veronica. Comparative study on country brands promotion policies of Central and Eastern Europe. In: Competitiveness and sustainable development : 4th economic intern. conf., 3-4 Nov. 2022, Chişinău, Republica Moldova: conf. proc., Chişinău, 2022, pp. 18-22. ISBN 978-9975-45-872-6. en_US
dc.identifier.isbn 978-9975-45-872-6
dc.identifier.uri https://doi.org/10.52326/csd2022.03
dc.identifier.uri http://repository.utm.md/handle/5014/21773
dc.description.abstract In the context of a globalized world, nations compete with each other for resources and alliances that could establish and enhance their competitive advantage. Nation branding is considered a major tool for the creation and leverage of competitive advantages of nations. In the time of political and economic changes in Central and Eastern European countries, an efficient nation brand creation represent a solution to correct and change negative image, that can determine the development and sustainability of country competitiveness. en_US
dc.description.abstract În contextul unei lumi globalizate, națiunile concurează între ele pentru resurse și alianțe care le-ar putea stabili și spori avantajul competitiv. Brandingul de țară este considerat un instrument esențial pentru crearea și valorificarea avantajelor competitive ale națiunilor. În perioada schimbărilor politice și economice din țările Europei Centrale și de Est, crearea eficientă a brandului de țară reprezintă o soluție de corectare și schimbare a imaginii negative, care poate determina dezvoltarea și sustenabilitatea competitivității țării. en_US
dc.language.iso ro en_US
dc.publisher Technical University of Moldova en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject branding campaigns en_US
dc.subject country images en_US
dc.subject nation brand en_US
dc.subject brandul de țară en_US
dc.subject campanii de branding en_US
dc.subject imagine de țară en_US
dc.title Comparative study on country brands promotion policies of Central and Eastern Europe en_US
dc.title.alternative Studiul comparativ al politicilor de promovare a brandurilor de țară ale Europei Centrale și de Est en_US
dc.type Article en_US


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  • 2022
    The 4th Economic International Conference (3rd-4th November 2022)

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Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

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