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Merchandising-ul - metodă eficientă de stimulare a vânzărilor

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dc.contributor.author GOIAN, Mariana
dc.date.accessioned 2019-04-24T08:13:37Z
dc.date.available 2019-04-24T08:13:37Z
dc.date.issued 2013
dc.identifier.citation GOIAN, Mariana. Merchandising-ul - metodă eficientă de stimulare a vânzărilor. In: Conferința Tehnico-Științifică a Colaboratorilor, Doctoranzilor și Studenților, Universitatea Tehnică a Moldovei, 15-17 noiembrie, 2012. Chișinău, 2013, vol. 3, pp. 482-485. ISBN 978-9975-45-249-6. ISBN 978-9975-45-251-9 (Vol.3). en_US
dc.identifier.isbn 978-9975-45-249-6
dc.identifier.uri http://repository.utm.md/handle/5014/2259
dc.description.abstract In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. In Retail commerce, visual display merchandising means maximizing merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.This annual cycle of merchandising differs between countries and even within them, particularly relating to cultural customs like holidays, and seasonal issues like climate and local sporting and recreation. en_US
dc.language.iso ro en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject merchandising en_US
dc.subject consumator en_US
dc.subject producător en_US
dc.subject distribuitor en_US
dc.subject spaţiu de vânzare en_US
dc.subject stimularea vânzărilor en_US
dc.title Merchandising-ul - metodă eficientă de stimulare a vânzărilor en_US
dc.type Article en_US


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