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Particularitățile mediului de marketing al producătorilor de cătină albă

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dc.contributor.author MÎRZA, Sergiu
dc.contributor.author ONOFREI, Oleg
dc.contributor.author POPA, Sergiu
dc.contributor.author RÎBINȚEV, Ion
dc.date.accessioned 2023-06-19T11:51:14Z
dc.date.available 2023-06-19T11:51:14Z
dc.date.issued 2023
dc.identifier.citation MÎRZA, Sergiu, ONOFREI, Oleg, POPA, Sergiu et al. Particularitățile mediului de marketing al producătorilor de cătină albă. In: Sectorul agroalimentar – realizări și perspective: mater. Simpoz. Șt. Internaţ., Chişinău, 11-12 noiembrie 2022. Chișinău, 2023, pp. 85-87. ISBN 978-9975-165-51-8. en_US
dc.identifier.isbn 978-9975-165-51-8
dc.identifier.uri http://repository.utm.md/handle/5014/23101
dc.description.abstract Economic agents, as well as other organizations and institutions, carry out their activity and promote their interests in a complex and dynamic environment. Enterprises, for example, are entities that form open systems, connected to a given environment, that have system inputs (inputs), system outputs (outputs) and a specific mode of self-regulation. The entries in this system consider different categories of resources necessary for carrying out the activity, such as material, personnel, financial and informational resources. Outputs from the system can be goods, services, ideas or information. In general, the company's environment includes those components from outside an organization, which, directly or indirectly, influence, on the one hand, the process of acquiring inputs, and on the other hand, the process of obtaining and then sale of outputs. In the case of a white sea buckthorn producer, the marketing environment represents a form of manifestation of the environment thast designates the set of forces and factors from its exterior that, directly or indirectly, influence its activity and, in particular, the ability to promote and support effective exchanges on the markets in which they operate. en_US
dc.description.abstract Agenţii economici, precum și alte organizaţii şi instituţii, îşi desfăşoară activitatea şi îşi promovează interesele într-un mediu înconjurător complex şi dinamic. Întreprinderile, spre exemplu, sunt entităţi ce formează sisteme deschise, conectate la un mediu dat, care dispun de intrări în sistem (input-uri), de ieşiri din sistem (output-uri) şi de un mod specific de autoreglare. Intrările în acest sistem au în vedere diferite categorii de resurse necesare desfăşurării activităţii, precum resursele materiale, de personal, financiare şi informaţionale. Ieşirile din sistem pot fi bunuri, servicii, idei sau informaţii. en_US
dc.language.iso ro en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject enterprise marketing en_US
dc.subject competition relations en_US
dc.subject sea buckthorn producers en_US
dc.subject marketingul întreprinderii en_US
dc.subject relații de piață en_US
dc.subject concurență en_US
dc.subject producători de cătină albă en_US
dc.title Particularitățile mediului de marketing al producătorilor de cătină albă en_US
dc.title.alternative The particularities of the marketing environment of the white sea buckthorn producers en_US
dc.type Article en_US


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  • 2022
    11-12 noiembrie 2022

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Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

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