Abstract:
Allura Red AC or Red dye 40 is a synthetic red food colouring that is frequently used in the food industry to make food more visually appealing to consumers. In order to avoid excessive use of Red Dye 40, numerous countries have installed laws and regulations to control the allowed amounts of Allura Red in food and drinks, however, despite that, it represents a major health risk. Ingestion of Allura Red AC can lead to Hyperactivity, ADHD (Attention Deficit Hyperactivity Disorder), allergic reactions or DNA damage. The consumption of the dye should be avoided or kept to a minimum.