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Utilizarea realității augmentate în design-ul produselor tipografice

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dc.contributor.author MARDARI, Daniela
dc.contributor.author CAZAC, Viorica
dc.date.accessioned 2023-11-16T14:23:52Z
dc.date.available 2023-11-16T14:23:52Z
dc.date.issued 2023
dc.identifier.citation MARDARI, Daniela, CAZAC, Viorica. Utilizarea realității augmentate în design-ul produselor tipografice. In: Creativity Technology Marketing - CTM 2023: proc. of the Vth intern. sympozium, Technical University of Moldova, 31 march, 2023. Chișinău, 2023, pp. 237-243. ISBN 978-9975-45-987-7. en_US
dc.identifier.isbn 978-9975-45-987-7
dc.identifier.uri http://repository.utm.md/handle/5014/24885
dc.description.abstract This paper presents a study on the evolution of augmented reality as a tool for optimizing typographic products by assigning digital elements to pre-existing real objects, in order to offer new perspectives on the development of traditional products and redefine their importance for users. By incorporating augmented reality into such products (books, magazines, packaging, labels, etc.), designers, authors, and companies in the field can offer consumers a captivating and interactive experience. This paper aims to explore the ways in which augmented reality is used in this field, its potential benefits, and aspects that can be improved. en_US
dc.language.iso ro en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject realitate augmentată en_US
dc.subject produse poligrafice en_US
dc.subject carte interactivă en_US
dc.title Utilizarea realității augmentate în design-ul produselor tipografice en_US
dc.type Article en_US


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