Utilizarea realității augmentate în design-ul produselor tipografice

MARDARI, Daniela; CAZAC, Viorica

dc.contributor.author	MARDARI, Daniela
dc.contributor.author	CAZAC, Viorica
dc.date.accessioned	2023-11-16T14:23:52Z
dc.date.available	2023-11-16T14:23:52Z
dc.date.issued	2023
dc.identifier.citation	MARDARI, Daniela, CAZAC, Viorica. Utilizarea realității augmentate în design-ul produselor tipografice. In: Creativity Technology Marketing - CTM 2023: proc. of the Vth intern. sympozium, Technical University of Moldova, 31 march, 2023. Chișinău, 2023, pp. 237-243. ISBN 978-9975-45-987-7.	en_US
dc.identifier.isbn	978-9975-45-987-7
dc.identifier.uri	http://repository.utm.md/handle/5014/24885
dc.description.abstract	This paper presents a study on the evolution of augmented reality as a tool for optimizing typographic products by assigning digital elements to pre-existing real objects, in order to offer new perspectives on the development of traditional products and redefine their importance for users. By incorporating augmented reality into such products (books, magazines, packaging, labels, etc.), designers, authors, and companies in the field can offer consumers a captivating and interactive experience. This paper aims to explore the ways in which augmented reality is used in this field, its potential benefits, and aspects that can be improved.	en_US
dc.language.iso	ro	en_US
dc.publisher	Universitatea Tehnică a Moldovei	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	realitate augmentată	en_US
dc.subject	produse poligrafice	en_US
dc.subject	carte interactivă	en_US
dc.title	Utilizarea realității augmentate în design-ul produselor tipografice	en_US
dc.type	Article	en_US