Digital marketing in the light of promoting and strengthening the image on the market

Abstract

In the realm of modern businesses, digital marketing occupies a central and essential place. It represents a strategic component of a company's activity, considering the significant changes in consumer behavior and the business environment generated by the digital revolution. Digital marketing is an essential component of modern marketing strategies and represents the use of digital channels to promote and market products and services. It has numerous characteristics and particularities that differentiate it from other forms of traditional marketing. Currently, it has become an essential component in the arsenal of tools of modern businesses, offering significant opportunities for growth, innovation, and direct interaction with consumers.