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Digital marketing in the light of promoting and strengthening the image on the market

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dc.contributor.author MEMEȚ, Diana
dc.contributor.author BURBULEA, Rodica
dc.contributor.author GANGAN, Svetlana
dc.date.accessioned 2023-12-18T12:15:58Z
dc.date.available 2023-12-18T12:15:58Z
dc.date.issued 2023
dc.identifier.citation MEMEȚ, Diana, BURBULEA, Rodica, GANGAN, Svetlana. Digital marketing in the light of promoting and strengthening the image on the market. In: Competitiveness and sustainable development: proceedings of 5th Economic Intern. Conf., Chişinău, 2-3 nov. 2023. Chişinău, 2023, pp. 224-228. ISBN 978‐9975‐64‐364‐1 (PDF). en_US
dc.identifier.isbn 978‐9975‐64‐364‐1
dc.identifier.uri https://doi.org/10.52326/csd2023.35
dc.identifier.uri http://repository.utm.md/handle/5014/25476
dc.description.abstract In the realm of modern businesses, digital marketing occupies a central and essential place. It represents a strategic component of a company's activity, considering the significant changes in consumer behavior and the business environment generated by the digital revolution. Digital marketing is an essential component of modern marketing strategies and represents the use of digital channels to promote and market products and services. It has numerous characteristics and particularities that differentiate it from other forms of traditional marketing. Currently, it has become an essential component in the arsenal of tools of modern businesses, offering significant opportunities for growth, innovation, and direct interaction with consumers. en_US
dc.language.iso en en_US
dc.publisher Technical University of Moldova en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject digital marketing en_US
dc.subject digital strategies en_US
dc.subject digitization en_US
dc.subject online advertising en_US
dc.subject social media en_US
dc.title Digital marketing in the light of promoting and strengthening the image on the market en_US
dc.type Article en_US


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  • 2023
    The 5th Economic International Conference (2nd-3rd November 2023)

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Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

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