Tendinţe noi în designul identităţii corporative

Abstract

Corporate identity is the opinion create in the mind of the client. In searching of a way to influence the client’s perception on the company and to stabilize a powerful brand name, a primordial role is played by the corporative designer. A great designer should be always following the newest trends on the contemporaneous market. Oldschool and retro are, as well, design styles often used in present, but in this analysis we will research for new tendencies, appeared in last years, in the graphic design sphere and corporative identity. So, in this material it will be represented new trends and in their use in creation of the corporative identity.