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Aspecte teoretice privind procesului de planificare a activităţii de marketing în cadrul întrepinderii

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dc.contributor.author CHIRIAC, Lilia
dc.contributor.author SUVAC, Natalia
dc.date.accessioned 2019-06-12T08:56:59Z
dc.date.available 2019-06-12T08:56:59Z
dc.date.issued 2015
dc.identifier.citation CHIRIAC, Lilia, SUVAC, Natalia. Aspecte teoretice privind procesului de planificare a activităţii de marketing în cadrul întrepinderii. In: Conferința Tehnico-Științifică a Colaboratorilor, Doctoranzilor și Studenților, Universitatea Tehnică a Moldovei, 20 – 21 octombrie, 2014. Chișinău, 2015, vol. 3, pp. 415-418. ISBN 978-9975-45-249-6. ISBN 978-9975-45-382-0 (Vol.3). en_US
dc.identifier.isbn 978-9975-45-249-6
dc.identifier.uri http://repository.utm.md/handle/5014/2779
dc.description Resursă electronică en_US
dc.description.abstract In the market economy, in the situation of competiton, political and social changing, enterprises should develop an action plan that provides the opportunityto evaluate the effectiveness of business, to control the expenses and to estimate the profit. To enable successful local companies, it has to plan business activity in general and marketing in particular. The elaboration of marketing planis a complex, difficult and lengthy process. In a marketing, all the elements of the marketing mix should be structured and described to achieve goals and objectives of the company. Planning marketing activities, market analyses, sales, expenses contribute to a clearer delineation of activities and directions for the future development of the firm and its success. en_US
dc.language.iso ro en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject marketing en_US
dc.title Aspecte teoretice privind procesului de planificare a activităţii de marketing în cadrul întrepinderii en_US
dc.type Article en_US


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