Marketing social – esenţă, principii, utilitate

Abstract

This article is about social marketing and it’s general characteristics, definition, key-points. Also, it aims to describe the basic principles of social marketing, offering a brief explanation for each of them. An essential aspect that needs to be kept in mind is the presence of marketing mix or „4 P’s” and some extra „P’s” that are fundamental for its better understanding. There were described those who practice social marketing and what differences and similarities are between social, commercial, non-profit and public sector marketing.