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Neuromarketingul - marketingul de avangardă

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dc.contributor.author POPOVICI, Larisa
dc.date.accessioned 2019-06-12T11:07:15Z
dc.date.available 2019-06-12T11:07:15Z
dc.date.issued 2015
dc.identifier.citation POPOVICI, Larisa. Neuromarketingul - marketingul de avangardă. In: Conferința Tehnico-Științifică a Colaboratorilor, Doctoranzilor și Studenților, Universitatea Tehnică a Moldovei, 20 – 21 octombrie, 2014. Chișinău, 2015, vol. 3, pp. 453-456. ISBN 978-9975-45-249-6. ISBN 978-9975-45-382-0 (Vol.3). en_US
dc.identifier.isbn 978-9975-45-249-6
dc.identifier.uri http://repository.utm.md/handle/5014/2788
dc.description Resursă electronică en_US
dc.description.abstract Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking and skin response. For decades, marketers have sought to understand what consumers think, but were relying on traditional techniques actually asking them what they think, through sample surveys on groups. Neuromarketing techniques are based on scientific principles concerning the way people actually think and decide which involve mental processes that they do not realize. Combined with solid experimental procedures, these techniques allow access within the consumer decision making process that is inaccessible by traditional methods of market research. en_US
dc.language.iso ro en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject branding en_US
dc.subject neuromarketing en_US
dc.subject consumatori en_US
dc.title Neuromarketingul - marketingul de avangardă en_US
dc.type Article en_US


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