Abstract:
Nowadays, the emergence of deepfake technology implies major ethical concerns. At this stage of artificial intelligence advancement, there is a thin line between real and fabricated
content, raising profound concerns regarding the ethical implications of its use and creation. The purpose of this article is to weigh on the jeopardy of deepfakes and the ethical concerns around it, in order to provide a better understanding of how artificial intelligence content influences our lives. The paper investigates the deepfake subject starting from understanding the core significance of what a deepfake is and ending with the future of this revolutionary technology. In addition, it provides tips on how to detect falsified content, such as manipulated photos and videos, to ensure safety online. Moreover, it explores the necessity of extending the legal framework regarding solutions against blackmail, intimidation, sabotage and scams. Finally, the paper presents ways in which threats can be turned into opportunities.