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Modern methods of promotion in social media

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dc.contributor.advisor CEBOTARI, Svetlana
dc.contributor.author ALCEDAREVSCAIA, Eugenia
dc.date.accessioned 2024-10-18T11:18:46Z
dc.date.available 2024-10-18T11:18:46Z
dc.date.issued 2024
dc.identifier.citation ALCEDAREVSCAIA, Eugenia. Modern methods of promotion in social media. In: Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor = Technical Scientific Conference of Undergraduate, Master and PhD Students, Universitatea Tehnică a Moldovei, 27-29 martie 2024. Chișinău, 2024, vol. 4, pp. 1860-1863. ISBN 978-9975-64-458-7, ISBN 978-9975-64-462-4 (Vol. 4). en_US
dc.identifier.isbn 978-9975-64-458-7
dc.identifier.isbn 978-9975-64-462-4
dc.identifier.uri http://repository.utm.md/handle/5014/28190
dc.description.abstract Social media marketing has become crucial for businesses, driven by the popularity of platforms like Instagram, Telegram, Twitter, and Facebook. These platforms offer opportunities to engage diverse audiences, influence buying decisions, and build strong customer relationships. Modern strategies include personalized advertising, influencer collaborations, and video content to drive interaction. These approaches enhance brand perception, foster loyal customer communities, and generate cost-effective sales and leads. Innovative technologies like conversational marketing with chatbots, authentic influencer partnerships, and augmented reality (AR) provide immersive brand experiences. Data-driven strategies personalize messages, improving campaign efficiency. User-generated content (UGC) and social selling enhance engagement and loyalty. Challenges include higher costs and the risk of inappropriate or inauthentic campaigns. Understanding the audience is crucial, and tools like online surveys, social media analysis, and social listening provide insights. Choosing the right platforms, creating engaging content, and monitoring performance are key, with tools like Google Trends, Canva, and analytics platforms aiding in these efforts. In conclusion, a deep understanding of the audience and effective use of tools and strategies can elevate social media presence, connect meaningfully with the audience, and drive online sales. en_US
dc.language.iso en en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.relation.ispartofseries Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor = Technical Scientific Conference of Undergraduate, Master and PhD Students: Chişinău, 27-29 martie 2024. Vol. 4;
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject social media marketing en_US
dc.subject modern methods en_US
dc.subject audience engagement en_US
dc.title Modern methods of promotion in social media en_US
dc.type Article en_US


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