Abstract:
This article offers a nuanced exploration of the psychological influence exerted by old versus contemporary architecture. Through a meticulous examination of historical precedents and contemporary research findings, it elucidates the multifaceted impact of architectural styles on individual psyches and societal dynamics. Emphasizing the enduring resonance of historical architecture alongside the innovative impulses of modern design, the article probes into the intricate interplay between form, function, and human perception. Delving into the psychological nuances of shape, color, and spatial configuration, it reveals how these elements evoke emotions, shape behaviors, and contribute to cultural identity formation. Moreover, the article elucidates the historical imperative for durable structures in the past and the technological advancements propelling modern architectural paradigms. By contextualizing architectural discourse within the socio-historical backdrop, particularly in the aftermath of events like World War II, it underscores the psychological imperative for freedom, expression, and human dignity in the built environment. Ultimately, this comprehensive analysis equips architects, urban planners, and policymakers with insights to craft environments conducive to well-being, social cohesion, and sustainable development.