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Domain specific language for email automation

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dc.contributor BRÎNZAN, Leon
dc.contributor.author BARBAROV, Nadejda
dc.contributor.author GARBUZ, Nelli
dc.contributor.author LATCOVSCHI, Cătălin
dc.contributor.author ISTRATI, Daniel
dc.date.accessioned 2024-10-23T09:08:33Z
dc.date.available 2024-10-23T09:08:33Z
dc.date.issued 2024
dc.identifier.citation BARBAROV, Nadejda; Nelli GARBUZ; Cătălin LATCOVSCHI and Daniel ISTRATI. Domain specific language for email automation. In: Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor = Technical Scientific Conference of Undergraduate, Master and PhD Students, Universitatea Tehnică a Moldovei, 27-29 martie 2024. Chișinău, 2024, vol. 2, pp. 921-926. ISBN 978-9975-64-458-7, ISBN 978 9975-64-460-0 (Vol.2). en_US
dc.identifier.isbn 978-9975-64-458-7
dc.identifier.isbn 978 9975-64-460-0
dc.identifier.uri http://repository.utm.md/handle/5014/28265
dc.description.abstract The purpose of this article is to explain how a domain-specific language may be useful in marketing. The benefits of using a domain-specific language in email automation are examined in the article, including increased precision, quicker processing times, reduced error rates, etc. DSL-based automation improves the client experience and makes the workflow more seamless. The DSL's functionality, grammatical characteristics, and other details are covered in the article along with the processes that were used to design it. By focusing on key components such as campaign management, personalization, automation, integration, and analytics, this new language equips users with the tools and capabilities they need to elevate their email marketing efforts in an increasingly digital world. The abstract syntax tree was created using a formal grammar as its foundation. The ANTLR 4 parser generator is used as the front-end for the DSL built as explained in this article. Python is used to implement the back end. en_US
dc.language.iso en en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.relation.ispartofseries Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor = Technical Scientific Conference of Undergraduate, Master and PhD Students: Chişinău, 27-29 martie 2024. Vol. 2;
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject automation en_US
dc.subject domain-specific language en_US
dc.subject marketing en_US
dc.title Domain specific language for email automation en_US
dc.type Article en_US


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