Abstract:
One of the most relevant features of today's ethno-aesthetics is the appeal to nature, the search for new ideas, decorative solutions. Special importance in modern ethnic fashion is given to the use of handicrafts. Ukrainian folk art is timeless, Ukrainian masters brought originality and characteristic features to images and ornamentation. M. Prymachenko is one of the famous masters of decorative easel graphics. The artist approached art in a new way and created her own world of images and symbols. Therefore, in this work, the creativity of the Ukrainian people is characterized as a phenomenon of Ukrainian folk creativity and a source for modern design, through the prism of the work of M. Prymachenko, the expediency of using the creativity of folk artists in the modern nationally new ethnodesign of clothing is substantiated, and the means of creating samples of modern expedient and relevant are also analyzed clothes of various purposes, using creative methods of ethnostylistics.