Can artificial intelligence replace graphic designers?

Abstract

This paper highlights the importance of graphic designer and their great contribution to the development of our world. Science fiction movies have shown us many times that nothing good can come from a computer that begins to think, but Artificial Intelligence (AI) has caught up with fiction. People’s fears of losing their jobs to computers and robots are now more realistic, with the development of technologies, digitization and globalization, especially in the design area. We can already see the fact that AI has a significant impact on graphic design, making people’s work considerably easier, faster and more efficient, but not necessarily better. From logos, websites, packaging, to labels and covers, graphic designers are masters of visual art, and their mission is to ensure the quality, correctness of the work, which AI is not capable of. Although concerns about job losses due to the advance of technology are justified, there are many reasons why AI will not completely replace humans in the labor market. Collaboration, unique human abilities, adaptability and the need for human supervision are just some of the aspects that maintain the crucial role of humans in today’s and future society.