The psychology of colours in design

Abstract

This article analyzes the psychology of colors, which is widely applied in fields, such as marketing and business, but it also has an important meaning in interior design, being thus the tool that gives shape to a room more than any other factor. Colours invoke a certain feeling, therefore we must be very careful about which ones we choose when we want to decorate a place where we spend a lot of time. Each colour embodies and on character inspired, for example yellow is associated with optimism and pleasure, red although it symbolizes the color of love, it can trigger anger, green with growth and life, blue expresses spirituality and white purity or tenderness. It is also important to know certain rules and techniques, like 60-30-10 rule, because the filings we will experience depend on them too. Color psychology offers the chance to know, develop and monitor our subconscious, thus being able to control our own states. We can practically impose our own perceptions and thoughts to a certain extent.