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Typography in design

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dc.contributor.author BOBEICO, Alina
dc.date.accessioned 2024-10-31T09:35:28Z
dc.date.available 2024-10-31T09:35:28Z
dc.date.issued 2024
dc.identifier.citation BOBEICO, Alina. Typography in design. In: Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor = Technical Scientific Conference of Undergraduate, Master and PhD Students, Universitatea Tehnică a Moldovei, 27-29 martie 2024. Chișinău, 2024, vol. 4, pp. 2321-2326. ISBN 978-9975-64-458-7, ISBN 978-9975-64-462-4 (Vol. 4). en_US
dc.identifier.isbn 978-9975-64-458-7
dc.identifier.isbn 978-9975-64-462-4
dc.identifier.uri http://repository.utm.md/handle/5014/28433
dc.description.abstract This article analyzes typography, which pervades our surroundings, appearing in literature, digital interfaces, and ordinary artifacts such as road signs and product labels. Essentially, typography embodies the style and the presentation of text, constituting an integral aspect of visual communication. Serif fonts, distinguished by small strokes known as serifs, exude a traditional aura and find prevalence in print media. Conversely, sans serif fonts, lacking serifs, offer a contemporary aesthetic and enhanced legibility on digital platforms. Display fonts, encompassing diverse styles like script and blackletter, serve decorative purposes, suited for headings and embellishments. Selecting appropriate fonts entails aligning their expressive qualities with the intended message while avoiding clichéd options like Comic Sans. Limiting font choices to one or two per project maintains coherence, with variation achieved through adjustments to size, weight, or style. Successful font combinations juxtapose contrasting yet complementary styles, fostering visual interest. Essential typographic concepts such as hierarchy, leading, tracking, and kerning facilitate structured and legible layouts. Mastery of these fundamentals empowers creators to craft impactful designs, elevating mundane content to exceptional standards. This elucidation encourages an appreciation for typography's transformative potential, catalyzing enhanced visual communication across diverse contexts. en_US
dc.language.iso en en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.relation.ispartofseries Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor = Technical Scientific Conference of Undergraduate, Master and PhD Students: Chişinău, 27-29 martie 2024. Vol. 4;
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject fonts en_US
dc.subject language legible en_US
dc.subject communication strategies en_US
dc.title Typography in design en_US
dc.type Article en_US


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