Labeling of sustainable products

Abstract

Current commercial practices involve operating with various marketing strategies aiming at the interested promotion of products by producers using labels with the appellations "ecofrendly", "eco", "bio", "biodegradable", "organic", "green", "ecological", "natural". The extension of their use is based exclusively on commercial principles determining the adoption of the European directive with reference to the necessity of proof of conformity and justification of sustainable labels. The study presents the results of research on viable sustainable labels and the possibilities of their use, as well as their meanings. The study was carried out within the State Programme „Research for Ensuring Sustainable Development and Increasing Competitiveness of the Republic of Moldova in the European Context”, sub-program 020408.