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Express methodology for predicting the effectiveness of promotional activities for small businesses

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dc.contributor.author VINOKUROVA, Marina
dc.contributor.author SOROCHINA, Serafima
dc.date.accessioned 2019-07-02T06:52:57Z
dc.date.available 2019-07-02T06:52:57Z
dc.date.issued 2018
dc.identifier.citation VINOKUROVA, Marina, SOROCHINA, Serafima. Express methodology for predicting the effectiveness of promotional activities for small businesses. In: Telecomunicaţii, Electronică şi Informatică: proc. of the 6th intern. conf., May 24-27, 2018. Chişinău, 2018, pp. 415-417. ISBN 978-9975-45-540-4. en_US
dc.identifier.isbn 978-9975-45-540-4
dc.identifier.uri http://repository.utm.md/handle/5014/2880
dc.description.abstract In this article the Express metodology for forecasting of promotional activities is recommended for use by the enterprises of small and micro business. This technique provides adequate and understandable indicators that SME’ entrepreneurs can focus on. en_US
dc.language.iso en en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject promotional activity en_US
dc.subject forecastings en_US
dc.subject small business en_US
dc.subject întreprinderi mici en_US
dc.subject activități promoționale en_US
dc.subject prognozare en_US
dc.title Express methodology for predicting the effectiveness of promotional activities for small businesses en_US
dc.type Article en_US


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