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dc.contributor.author IEȘANU, Cristian
dc.date.accessioned 2019-07-04T18:35:53Z
dc.date.available 2019-07-04T18:35:53Z
dc.date.issued 2019
dc.identifier.citation IEȘANU, Cristian. [Resursă electronică]. In: Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor, Universitatea Tehnică a Moldovei, 26-29 martie, 2019. Chișinău, 2019, vol. 2, pp. 576-578. ISBN 978-9975-45-587-9. ISBN 978-9975-45-589-3. (Vol.2). en_US
dc.identifier.isbn 978-9975-45-587-9
dc.identifier.uri http://repository.utm.md/handle/5014/3182
dc.description Resursă electronică en_US
dc.description.abstract Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced in an environmentally friendly way. It is typically practiced by companies that are committed to sustainable development and corporate social responsibility. More organizations are making an effort to implement sustainable business practices as they recognize that in doing so they can make their products more attractive to consumers and also reduce expenses, including packaging, transportation, energy/water usage, etc. Businesses are increasingly discovering that demonstrating a high level of social responsibility can increase brand loyalty among socially conscious consumers; green marketing can help them do that. en_US
dc.language.iso en en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject green marketing en_US
dc.subject sustainability en_US
dc.subject environmentally friendly en_US
dc.subject marketing en_US
dc.title Green marketing en_US
dc.type Article en_US


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