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Franchising – a successful form of entrepreneurship

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dc.contributor.author COJOCARI, Paula
dc.date.accessioned 2019-07-04T18:46:55Z
dc.date.available 2019-07-04T18:46:55Z
dc.date.issued 2019
dc.identifier.citation COJOCARI, Paula. Franchising – a successful form of entrepreneurship. [Resursă electronică]. In: Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor, Universitatea Tehnică a Moldovei, 26-29 martie, 2019. Chișinău, 2019, vol. 2, pp. 584-586. ISBN 978-9975-45-587-9. ISBN 978-9975-45-589-3. (Vol.2). en_US
dc.identifier.isbn 978-9975-45-587-9
dc.identifier.uri http://repository.utm.md/handle/5014/3185
dc.description Resursă electronică en_US
dc.description.abstract A franchise is a contract through which a person, called a franchisor, grants to another person, the franchisee, the right to exploit a set of intellectual property rights for the purpose of producing or marketing certain types of products or services. The advantage of this contract is that the franchisee has reduced costs for promoting his products or services. On the other hand, there are also some disadvantages, such as the company will never belong to you. In the Business Format Franchising, the franchisee generally receives site selection and development support, operating manuals, training, brand standards, quality control, a marketing strategy and business advisory support from the franchisor. en_US
dc.language.iso en en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject franchise en_US
dc.subject contracts en_US
dc.subject entrepreneurship en_US
dc.title Franchising – a successful form of entrepreneurship en_US
dc.type Article en_US


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