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Perception and creativity assessment in graphic design

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dc.contributor.author GHENCEA, Cristina
dc.date.accessioned 2019-02-15T11:24:28Z
dc.date.available 2019-02-15T11:24:28Z
dc.date.issued 2017
dc.identifier.citation GHENCEA, Cristina. Perception and creativity assessment in graphic design. In: Meridian Ingineresc. 2017, nr. 2, pp. 57-65. ISSN 1683-853X. en
dc.identifier.issn 1683-853X
dc.identifier.uri http://repository.utm.md/handle/5014/383
dc.description.abstract The article presents the results of a comprehensive study on the creativity assessments in graphic design. It aims to identify factors that exert an influence on the judgments of creative design. It develops a multiple feedback approach by exploring assessments made by judges with different professional backgrounds in graphic design area (art directors, designers, graphic design students, art teachers and targeted audience) and their levels of experience in design (1-2 years, 3-5 years, 5- 10 years and no professional experience). en_US
dc.description.abstract În articol se prezintă rezultatele unui studiu complex privind evaluarea creativităţii designului grafic. Abordarea adoptată urmărește să identifice variațiile părerilor pentru a distinge factorii care influențează criteriile luate în considerare de respondenți în funcție de mediul lor profesional în domeniul designului grafic (directori de artă, designeri, studenți de design grafic, profesori de artă și publicul țintă) și de nivelul lor de experiență (1-2 ani, 3-5 ani, 5-10 ani și fără experiență profesională). ro
dc.description.abstract L'article présente les résultats d'une étude approfondie sur l’évaluation de la créativité dans le domaine du design graphique. L’approche adoptée vise à explorer les variations de jugements afin d’identifier les facteurs influant sur les critères qui sont pris en considération par les juges en fonction de leur parcours professionnel (directeurs artistiques, designers, enseignants en art et public visé) et le niveau d’expertise en design (1-2 ans, 3-5 ans, 5-10 ans et aucune expérience professionnelle). fr
dc.description.abstract В статье представлены результаты комплексного исследования по оценке творчества в области графического дизайна. Используемый подход заключается в изучении вариаций в суждениях с целью выявления факторов, влияющих на критерии, которые судьи принимают во внимание в контексте своего профессионального опыта (арт-директора, дизайнеры, преподаватели искусства и целевая аудитория) и уровень экспертизы в дизайне (1-2 года, 3-5 лет, 5-10 лет и без профессионального опыта). ru
dc.language.iso en en_US
dc.publisher Technical University of Moldova ro
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject graphic design en_US
dc.subject design grafic en_US
dc.title Perception and creativity assessment in graphic design en_US
dc.title.alternative Percepția și evaluarea creativității în designul grafic en_US
dc.title.alternative Perception et évaluation de la créativité dans le design graphique en_US
dc.title.alternative Восприятие и оценка творчества в графическом дизайне en_US
dc.type Article en_US


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