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L’humour publicitaire ou faire sourire pour faire acheter

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dc.contributor.author ŞILEAEVA, Daria
dc.contributor.author BIVOL, L.
dc.date.accessioned 2019-10-28T14:41:52Z
dc.date.available 2019-10-28T14:41:52Z
dc.date.issued 2010
dc.identifier.citation ŞILEAEVA, Daria, BIVOL, L. L’humour publicitaire ou faire sourire pour faire acheter [Resursă electronică]. In: Materialele conferinţei științifice universitare a studenților "Ştiinţa în limbi străine", Universitatea Tehnică a Moldovei, 2010. Chișinău, 2010, pp. 119-120. en_US
dc.identifier.uri http://repository.utm.md/handle/5014/5515
dc.description Resursă electronică en_US
dc.description.abstract L’article traite de l’humour comme une technique appliquée dans la publicité moderne, de la typologie d’humour, de ses avantages et désavantages possibles. en_US
dc.language.iso fr en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject la publicité en_US
dc.subject l‘humour en_US
dc.subject attirer l‘attention en_US
dc.title L’humour publicitaire ou faire sourire pour faire acheter en_US
dc.type Article en_US


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