Promoting moldavian wines on international markets and development of a national brand

Abstract

Moldovan wine industry has a long history, however it is currently in a very difficult position. In order to comply with the international standards several steps must be undertaken, starting from manufacturing process and ending with the marketing strategy. In the article below we would outline some of the major problems of the wine sector, as well as offer solutions for properly branding moldovan wines in order to gain substantial shares of international markets.