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Promoting moldavian wines on international markets and development of a national brand

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dc.contributor.author LUCA, Daniela
dc.contributor.author CRUCERESCU, Cornelia
dc.date.accessioned 2019-11-07T13:12:39Z
dc.date.available 2019-11-07T13:12:39Z
dc.date.issued 2012
dc.identifier.citation LUCA, Daniela, CRUCERESCU, Cornelia. Promoting moldavian wines on international markets and development of a national brand. In: Modern technologies, in the food industry–2012: proc. of the intern. conf., November 1–3, 2012. Chişinău, 2012, vol. 2, pp. 385-389. ISBN 978-9975-80-645-6. en_US
dc.identifier.isbn 978-9975-80-645-6
dc.identifier.uri http://repository.utm.md/handle/5014/6353
dc.description.abstract Moldovan wine industry has a long history, however it is currently in a very difficult position. In order to comply with the international standards several steps must be undertaken, starting from manufacturing process and ending with the marketing strategy. In the article below we would outline some of the major problems of the wine sector, as well as offer solutions for properly branding moldovan wines in order to gain substantial shares of international markets. en_US
dc.language.iso en en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject wine industry en_US
dc.subject marketing strategy en_US
dc.subject branding en_US
dc.title Promoting moldavian wines on international markets and development of a national brand en_US
dc.type Article en_US


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