Tendințe artistice în arta bijuteriilor și accesoriilor în a doua jumătate a secolului al XX-lea – începutul secolului al XXI-lea. Note preliminare

Abstract

Artistic trends in the accessories and jewelry art in the second half of the 20th and the first half of the 21st century. Preliminary notes. This paper work addresses the promotion of a certain brand in the jewelry art.Comparedto the watch industry, in which there are centuries-old traditions and names to refer to, in the field of jewelersthere are not so many brandsthat develop a veritable art at the present stage. Tiffany, David Zurman, Roberto Coin, Hearts On Fire, De Beers and others are among the most famous and highly appreciated salons; they can offer some exclusive items at a colossal price with an original design, being ten times as expensive as the ornaments of a less famous salon, although they are economically stable due to their faithful segment of admirers and buyers with incomes compatible with the prices.