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IT vs. Marketing: Innovation through collaboration

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dc.contributor.author PADURE, Natalia
dc.contributor.author BINZARI, Dumitrita
dc.date.accessioned 2019-12-09T09:31:08Z
dc.date.available 2019-12-09T09:31:08Z
dc.date.issued 2012
dc.identifier.citation PADURE, Natalia, BINZARI, Dumitrita. IT vs. Marketing: Innovation through collaboration. In: Telecommunication, Electronics and Informatics - ICTEI 2012: proc. of the 4th intern. conf., Technical University of Moldova, May 17-20, 2012. Chișinău, 2012, Vol. 2, pp. 356-358. ISBN 978-9975-45-082-9. en_US
dc.identifier.isbn 978-9975-45-082-9
dc.identifier.uri http://repository.utm.md/handle/5014/7351
dc.description.abstract In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues. Moving quickly will gain real competitive advantage for you, so start planning for the future now. en_US
dc.language.iso en en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject marketing en_US
dc.subject architecture en_US
dc.subject ERP en_US
dc.title IT vs. Marketing: Innovation through collaboration en_US
dc.type Article en_US


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